Tips from the field

Active Aging Week 2016: Resources aid last-minute planning Across North America and beyond, organizations dedicated to older-adult wellness are getting ready to celebrate aging and living well with a bevy of opportunities for Active Aging Week. In 2016, the health-promotion event takes place September 25 through October 1. Pressure mounts in host organizations to finalize schedules and arrangements as the week approaches. There’s still time, however, for organizers who want to make late additions to their schedules, as well as those who decide to host the week at the last minute. Free resources and tools are available to help. View detail

Active Aging Week: Host perspectives paint a fuller picture As Active Aging Week 2016 draws nearer, participating organizations will be busily planning schedules of events that are uniquely theirs--that’s part of the fun of hosting the annual health-promotion campaign that celebrates aging and living well. Many local hosts will share their experiences and photographs with the International Council on Active Aging, which organizes the initiative on a national level. Some stories will appear in the Journal on Active Aging’s article showcasing the successes and spirit of the week. But local hosts typically reveal more than their successes to ICAA. This article presents perspectives shared by five host organizations over the last few years. These case studies paint a fuller picture that may provide pointers and spark ideas for those participating in this year’s campaign. View detail

Active Aging Week 2016: explore the possibilities Experiences that help people to grow, learn, improve their health and discover meaningful new interests are part of a vibrant, active lifestyle-and Active Aging Week. A health promotion campaign that celebrates the positivity of aging and living well, Active Aging Week features a bounty of fun, educational events and activities offered by local hosts in a welcoming atmosphere. In 2015, an estimated 3,000-plus organizations in six countries hosted participants for a week of adventure. This year’s campaign encourages hosts and participants to "Explore the possibilities" to grow and live well that each day brings. View detail

Adventures abound during Active Aging Week 2015 There are many reasons why Active Aging Week® benefits older adults, as well as the organizations and individuals who host events. For participants, trying something new and different (or experiencing a new twist on a regular activity) is not only good for the brain, but also the spirit. When Active Aging Week events are announced, people anticipate what will occur, and reach out to family and friends to join in. New acquaintances and social participation usually accompany the events provided. All of these benefits were reflected in the theme of Active Aging Week 2015: Live your adventure. View detail

Active Aging Week: Theme days expand options Living well in later life: It’s this vision for older adults everywhere that inspires the International Council on Active Aging® and the ICAA community to strive to change the way we age. Active Aging Week® is a key avenue for outreach. The campaign website offers support materials to assist host organizations as they plan and promote their participation. Local event organizers will find additional resources and tools with Active Aging Week theme days. View detail

Active Aging Week 2015: resources for running a successful campaign The last week of September is one of the most exciting times of the year for the International Council on Active Aging (ICAA) and the ICAA community. Thousands of organizations join together to participate in Active Aging Week. This health-promotion campaign calls attention to and wholeheartedly celebrates the positivity of aging. With hosts starting to plan their 2015 celebrations, ICAA recently ramped up its efforts with a new, dedicated and resource-rich campaign website. View detail

It takes a community: Westminster Village sets a world record during Active Aging Week 2014 At Westminster Village in West Lafayette, Indiana, Active Aging Week 2014 had an audacious goal: Set a new Guinness World Record for the number of people participating in a chair-based exercise class. The record-breaking attempt fit the theme of the September health-promotion event--"Let the adventure begin." It also fit the community and its goals. View detail

Active Aging Week 2014 hosted many adventures The theme for Active Aging Week 2014, "Let the adventure begin," proved to be a kick-starter for the resourceful hosts and engaged older adults who joined in the weeklong observance. Held each year during the last week of September, Active Aging Week helps spread the message that adults ages 50 and older are fully participating members of society, while promoting the benefits of leading an active, healthier lifestyle. And spread the message they did. View detail

Active Aging Week 2015: living the adventure of life Initiated by the International Council on Active Aging (ICAA), Active Aging Week takes place each year during the last week of September. The weeklong campaign calls attention to and wholeheartedly celebrates the positivity of aging today. It showcases the capabilities of older adults as fully participating members of society and spotlights the role models that lead the way. For event hosts, a featured theme suggests a focus for the week’s marketing and programming. In 2015, Active Aging Week picks up from last year’s distinctive and popular theme, "Let the adventure begin," to exhort professionals and participants to "Live your adventure." View detail

A sense of discovery highlights Active Aging Week 2013 A community is a group of people who have the same interests, or who are located in the same geographic area. A community also is a fellowship of people, united by shared beliefs and values. All these meanings intertwined in 2013 during Active Aging Week®, the annual health promotion event led by the International Council on Active Aging®. View detail