October 4 - 10, 2021

Campaign tools

Active Aging Week offers free materials to support your campaign success. Developed over time, this resource library offers guidance for planning and delivery of your events. Materials are provided as PDFs, jpegs, PowerPoints and Word documents.

 

Planning tools

Active Aging Week Five Month Planning Guide

US: Active Aging Week five-month-plan

Active Aging Week five month marketing matrix

US: Active Aging Week five-month-marketing-matrix

Active Aging Week planning checklist

US: Active Aging Week planning checklist

Active Aging Week Five Month Planning Guide

International: Active Aging Week five-month-plan

Active Aging Week five month marketing matrix

International: Active Aging Week five-month-marketing-matrix

Active Aging Week planning checklist

International: Active Aging Week planning checklist

Planning guide examples

Active Aging Week: kicking off the planning stage
Active Aging Week: prepare your action plan (theme and 12-week plan)
Start the publicity machine for Active Aging Week
Set your goals for Active Aging Week
Plan for Active Aging Week
Promote Active Aging Week through public officials
How to request a proclamation or a letter from a public official to recognize Active Aging Week
How to get the most out of your involvement in Active Aging Week
The value of partnerships for Active Aging Week
Launch your planning cycle for Active Aging Week
Develop your marketing plan for Active Aging Week
How to solicit donations for Active Aging Week
Countdown to Active Aging Week

Past campaign program examples

2019: Portraying wellness: An invitation to participate in a virtual exhibit
2018: Active Aging Week ‘Redefine active’ with engaging life experiences
2017: Inspiring wellness
2017: Maple Leaf Quest: How Kerby Centre used Active Aging Week® to bookend a yearlong walking initiative
2016: Exploring the possibilities
2015: Live your adventure
2014: Let the adventure begin
2013: Discover your community
2012: Many journey's, many destinations
2011: Expand your experiences
2010: Be active your way
2009 campaign
2008 campaign
2007 campaign
2006 campaign