October 3 - 9, 2022

Campaign tools

Celebrating the benefits of active living at any age, Active Aging Week showcases the many capabilities of older adults. Utilize the vast resources here to save time and effort, and help ensure success in planning and implementing your organization’s activities.

 

Planning information

To support your success, Active Aging Week offers free materials as PDFs, jpegs, Word documents and PowerPoints. Take advantage of this comprehensive resource library, which includes planning guides; checklists; and recommendations on partnerships, donations and publicity.

Active Aging Week Five Month Planning Guide

US: Active Aging Week five-month-plan

Active Aging Week five month marketing matrix

US: Active Aging Week marketing-matrix

Active Aging Week planning checklist

US: Active Aging Week planning checklist

Active Aging Week Five Month Planning Guide

Non-US: Active Aging Week five-month plan

Active Aging Week five month marketing matrix

Non-US Active Aging Week marketing-matrix

Active Aging Week planning checklist

Non-US: Active Aging Week planning check list

Planning guide examples

Active Aging Week: kicking off the planning stage
Active Aging Week: prepare your action plan (theme and 12-week plan)
Start the publicity machine for Active Aging Week
Set your goals for Active Aging Week
Plan for Active Aging Week
Promote Active Aging Week through public officials
How to request a proclamation or a letter from a public official to recognize Active Aging Week
How to get the most out of your involvement in Active Aging Week
The value of partnerships for Active Aging Week
Launch your planning cycle for Active Aging Week
Develop your marketing plan for Active Aging Week
How to solicit donations for Active Aging Week
Countdown to Active Aging Week

Past campaign program examples

2019: Portraying wellness: An invitation to participate in a virtual exhibit
2018: Active Aging Week ‘Redefine active’ with engaging life experiences
2017: Inspiring wellness
2017: Maple Leaf Quest: How Kerby Centre used Active Aging Week® to bookend a yearlong walking initiative
2016: Exploring the possibilities
2015: Live your adventure
2014: Let the adventure begin
2013: Discover your community
2012: Many journey's, many destinations
2011: Expand your experiences
2010: Be active your way
2009 campaign
2008 campaign
2007 campaign
2006 campaign