Celebrating aging and the benefits of active living at any age, Active Aging Week showcases the capabilities of older adults as fully participating members of society. This campaign also spotlights role models that lead the way. Learn how you can join with thousands of Active Aging Week supporters to help change the way we age.
What is the Redefining Active Aging Photo Award?
If you have a picture that’s worth a thousand words, share it with the world! Send us images of your community’s Active Aging Week event—pictures that do the most to challenge people’s perceptions of aging. Being active means being engaged in life in a variety of ways, which is why the ICAA is accepting photography submissions of activities that are big or small, in a group or solo, physical or mental, swashbuckling or sedate. Reframe aging by capturing the perfect image of active aging and show the world how members of our industry are redefining what it means to be active.
Judges will choose the image they feel best captures how your campaign participant(s) are redefining active and debunking outdated perceptions of aging.
What is the prize?
Along with industry recognition and an award, your efforts in this area will be highlighted in a feature story in the Journal on Active Aging. You’ll also receive prepared materials such as a press release as well as preformatted social media announcements. These materials will help you add power to your marketing program and outreach efforts with minimal effort.
Why should my organization apply?
The Redefining Active Aging Photography Award shines a bright light on your organization. It’s an opportunity to take your local community success story and give it a broader audience. Sharing what you’re doing within your own community identifies you as an engaged member in the larger industry and helps other members get ideas and inspiration for their communities.
What does my organization need to submit?
Your organization can submit up to five photographs. The photos can be taken by residents or members or staff; however, they can submitted by the organization only. Along with the photos, we’ll need:
- A short success story that supports the image. Briefly describe the event, the activity, the number of people involved, and the outcome of the event. But remember to make sure the image speaks for itself!
- Signed model release forms for everyone in the photographs.
When and how does my organization apply for the award?
Photographs and accompanying materials can be submitted through the online portal from October 1 through October 15, 2019.
Copyrights and Usage Rights
The organization retains copyright of all submitted images and descriptions.
By entering the competition, you grant ICAA a non-exclusive, royalty-free, irrevocable license to publish images for any purpose directly connected with the competition. This includes: display on the ICAA websites, on social media used by ICAA and its supporters, and for use in marketing and communication purposes.