October 1 - 7, 2019


Celebrating aging and the benefits of active living at any age, Active Aging Week showcases the capabilities of older adults as fully participating members of society. This campaign also spotlights role models that lead the way. Learn how you can join with thousands of Active Aging Week supporters to help change the way we age.

What is the Active Aging Week Spirit Award?

Your organization can win one of ten (1/10) USD $1,000 cash prizes*

If your organization has a picture that’s worth a thousand words, share it with the world! Send us images of your community’s Active Aging Week event—pictures that do the most to challenge people’s perceptions of aging. Being active means being engaged in life in a variety of ways, which is why we are accepting photography submissions of activities that are big or small, in a group or solo, physical or mental, swashbuckling or sedate. Reframe aging by capturing the perfect image of active aging and show the world how members of our industry are redefining what it means to be active.


Judges will choose the image they feel best captures how your campaign participant(s) are redefining active and debunking outdated perceptions of aging.

What is the prize?

*Your organization can win one of ten (1/10) USD $1,000.00 cash prizes after Acting Aging Week which will be awarded to select locations that submit an Active Aging Week Spirit Award application with photos and content capturing Active Aging Week programming.

Your organization will also gain industry recognition for its efforts by being highlighted in a feature article in the Journal on Active Aging. Your organization will also receive prepared marketing materials such as a press release and preformatted social media announcements. These materials will help your organization add power to its marketing program and outreach efforts with minimal effort.

Why should my organization apply?

The Active Aging Week Spirit Award shines a bright light on your organization. It’s an opportunity to take your local organization’s success story and give it a broader audience. Sharing what your organization is doing within its own community identifies it as an engaged member in the larger industry and helps other members get ideas and inspiration for their communities.

What does my organization need to submit?

Your organization can submit up to five (5) photographs. The photos can be taken by residents, members or staff; however, they can only be submitted by your organization. Along with the photos, we’ll need:

When and how does my organization apply for the award?

Photographs and accompanying materials can be submitted through the online portal from October 1 through October 15, 2019.


Copyrights and Usage Rights

The organization retains copyright of all submitted images and descriptions.

By entering the competition, your organization grants ICAA and Humana a non-exclusive, royalty-free, irrevocable license to publish images for any purpose directly connected with the competition. This includes: display on the ICAA or Humana websites, on social media used by ICAA or Humana and its supporters, and for use in marketing and communication purposes.