October 3 - 9, 2022

Campaign toolkit

Celebrating aging and the benefits of active living at any age, Active Aging Week showcases the capabilities of older adults as fully participating members of society. This campaign also spotlights role models that lead the way. Learn how you can join with thousands of Active Aging Week supporters to help change the way we age.


Promotional materials help you make the most of Active Aging Week

Active Aging Week* provides free promotional materials to help you develop and deliver an effective campaign. You can choose from a range of tools, some of which are listed below. Many of these campaign materials are now available to you in new customizable templates to better meet your needs and help you maximize your Active Aging Week promotion.

A partial list of Active Aging Week materials available:

  • AAW logo in different formats
  • Calendar announcements, press releases and fact sheets
  • Social media templates
  • Certificates of participation
  • Posters and pull-up banners
  • Invitations and flyers
  • T-shirt designs
  • PowerPoint presentation templates

To gain access to these and other promotional materials you must be registered as an "Official Active Aging Week Host Site."

REGISTER HOST SITE *Active Aging Week is a Registered Trademark of ICAA Services, Inc., dba International Council on Active Aging.