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Active Aging Week 2015 gains momentum as President’s Council teams with ICAA

For immediate release

July 17, 2015 (Vancouver, BC) —Today, the International Council on Active Aging (ICAA) announced a partnership with the President’s Council on Fitness, Sports & Nutrition (PCFSN) to promote healthier living messages for adults aged 50 and over.

The partnership between PCFSN and ICAA will help support the investigation into new and innovative strategies for promoting physical activity in the older adult population through collaborative activities like Active Aging Week (AAW). AAW is scheduled to take place from Sept. 27 to Oct. 3 this year. Since it started in 2003, thousands of organizations and millions of people have participated in the event and its hopeful message of changing the way people age. With PCFSN’s strong communications background and name recognition behind it, this year’s AAW promises to be the biggest ever.

“We completely support the President’s Council’s mission of getting Americans moving, and they support ICAA’s mission,” says ICAA Founder and CEO Colin Milner. “Bridging the knowledge gap between two groups that share a powerful joint vision of healthier living brings us both closer to our goals. I’m thrilled to add PCFSN to our growing list of national and international partners.”

PCFSN began in 1956 under President Dwight D. Eisenhower after a sobering study found 4,400 Americans aged 6 to 16 physically trailed their European peers. Ten administrations and 58 years later, the President’s Council on Youth Fitness evolved into the President’s Council on Fitness, Sports & Nutrition.

"PCFSN increases its ability to reach millions of older Americans with partners like ICAA by spreading awareness messages, increasing access to physical activity, and changing the conversation regarding aging,” says PCFSN Executive Director Shellie Pfohl. “We aim to help older Americans add years to their lives and add life to their years."

About the International Council on Active Aging(ICAA)
ICAA, a professional association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging – an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness – and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, and the British Columbia ministries of Health and Healthy Living and Sport.

For questions:
Contact: Colin Milner, CEO ICAA
Toll-free:1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595