For immediate release
September 25, 2015 (Vancouver, BC) - Living life as an adventure helps renew vitality and well-being every day – and Active Aging Week is a perfect time to highlight it. Older adults will have opportunities to step outside their daily routines with activities offered by national sponsors and local host organizations during Active Aging Week 2015, to be held Sunday, September 27, through Saturday, October 3 (around the International Day of Older Persons).
Active Aging Week, organized by the International Council on Active Aging® (ICAA), is a national observance that showcases the diverse opportunities available to older adults in a fun and educational atmosphere. The weeklong campaign calls attention to and wholeheartedly celebrates the positivity of aging today. The goal: Inspire people to try something new – and perhaps adopt a wellness focus in all areas of life.
Host organizations amplify these messages, offering low-to-no-cost wellness activities and events for adults over 50. The Active Aging Week theme of “Live Your Adventure” opens the door for participants to explore new places and activities, make new friends, and find new ways to contribute to communities.
“Positive life experiences are what Active Aging Week is all about,” says Colin Milner, ICAA’s CEO. “The active-aging philosophy celebrates older adults as full participants in the cultural, civic and personal areas of life. Active Aging Week is a time to appreciate their accomplishments, recognize their capabilities, and support their continued growth, while offering them opportunities to learn more about living well at any age.”
Active Aging Week 2015 is led by ICAA in partnership with the President’s Council on Fitness, Sports & Nutrition (PCFSN), and the National Institute on Aging’s Go4Life® Campaign. Sponsors include Aegis Therapies/EnerG® by Aegis, CaptionCall, Institute for Preventive Foot Health (IPFH), Nestlé Skin Health, SwimEx, and Sysco.
“As we celebrate Active Aging Week, we encourage all Americans to Live Their Adventure by moving – whether they walk, roll, hike, bike, or dance,” says PCFSN Executive Director Shellie Pfohl. “Older adults can increase their movement and physical activity during this week to help them add years to their lives and add life to their years.”
For more information about Active Aging Week, visit www.activeagingweek.com
About Active Aging Week
Active Aging Week was started in 2003 by the International Council on Active Aging as an international event celebrating aging and active living by engaging older adults in wellness activities in a safe, friendly and fun atmosphere. It is held every year in the last week of September.
About the International Council on Active Aging (ICAA)
ICAA, a professional association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging – an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness – and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, and the British Columbia ministries of Health and Healthy Living and Sport.
Contact: Colin Milner, CEO, ICAA
Toll-free: 1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595