The President’s Council on Fitness, Sports & Nutrition, in partnership with the National Foundation on Fitness, Sports & Nutrition, is commemorating its 60th Anniversary with the launch of the #0to60 Campaign. #0to60 inspires all Americans to accelerate their journey to leading a healthy, active lifestyle.
#0to60 is a national public engagement campaign that was developed by the President’s Council and the Foundation. The campaign’s goal is to encourage all Americans to adopt a healthy lifestyle that includes regular physical activity and good nutrition and to raise awareness about President’s Council programming, including the Presidential Youth Fitness Program and I Can Do It, You Can Do It!.
This campaign has a simple, but powerful message: The fastest way to living healthy starts right now. Eighty percent of American adults do not meet the 2008 Physical Activity Guidelines.1 Sixty percent of adults are not sufficiently active to achieve health benefits.2 There are countless benefits to be gained from living a healthy lifestyle. Physically active adults are more productive, confident, and able to sleep better.
You might be asking – Why 60?
In 1956, President Eisenhower established the President’s Council on Youth Fitness. Now 60 years later, the President’s Council on Fitness, Sports & Nutrition has expanded to ensure all Americans experience the benefits of a healthy lifestyle. #0to60 is about the individual and the choices they can make every day to experience their healthiest and best life. Whether increasing your amount of daily activity or eating foods that are delicious and nutritious, every little bit counts. Anyone can lead a healthy lifestyle by going #0to60 every day.
For sixty years, the Council has dedicated its effort to helping Americans lead active, healthy lives. With the launch of #0to60, the Council renews its commitment to helping Americans lead active, healthy lives with innovative resources, information, and inspiration to build a healthier, more active nation. As a part of the campaign, the Council is excited to announce the release of a mobile-ready website, #0to60 App, and new video featuring First Lady Michelle Obama.
#0to60 Website: This mobile-ready website features rich content provided by the nation’s leaders in physical activity, and nutrition. It provides tips and resources to show Americans of all ages, backgrounds, and abilities various ways to integrate regular physical activity and good nutrition into their everyday lives. The website can be accessed on any desktop, laptop, or mobile-ready device.
#0to60 App: This mobile application complements the website. The app is an additional source to gain access to rich content provided by the nation’s leaders in physical activity and nutrition. It is available for download from the App Store for all iOS devices and will be available for Android devices soon.
History of Exercise Video: Inspired by the Council’s rich 60-year history, Funny Or Die produced the “History of Exercise,” featuring the First Lady and comedic actor Nick Offerman. The video showcases the evolution of the fitness industry over the last six decades and underscores the fact that, while exercise routines may have changed over the years, the importance of adopting healthy lifestyles has remained the same.
What does this all mean?
#0to60 is bigger than the Council and Foundation and now it’s time to get the nation active for an exciting journey from zero to sixty! With your help, we can energize all Americans about the messages behind this campaign and the mission of the Council and Foundation.
ICAA’s Theme Day on #0to60 is your chance to help us tell the story of #0to60 and share your journey! This communications toolkit provides a variety of resources that you can use to inspire others and share your journey from #0to60:
• Campaign Key Messages
• Campaign Logos (in toolkit)
To start – download the toolkit, find inspiration in the #0to60 App, and share your messages using the #0to60 hashtag! We can’t wait to see how you go #0to60 every day!